Coke

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Tiny Coke Can Is the New 'Light' Cigarette
Tiny Coke Can
Is the New
'Light' Cigarette
OPINION

Tiny Coke Can Is the New 'Light' Cigarette

Sneaky 'portion control' advertising blitz a cynical ploy: Saletan

(Newser) - The advertising blitz accompanying the release of Coca-Cola’s new 7.5 ounce “mini can” sounds suspiciously like the original pitch for light cigarettes, William Saletan writes. A company exec says the innovation “supports the idea of moderation and offers people yet another way to enjoy their favorite...

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