Kentucky Fried Chicken

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How We Get bin Laden: KFC's New Double Down

It's a bacon and cheese sandwich, except with fried chicken instead of bread!

(Newser) - Fed up with all haute cuisine? Foodie babble? An organic garden at the White House? KFC looks to have just what you need in the Double Down, a bacon and cheese sandwich in which the bread is replaced by fried chicken fillets! “Forget food porn,” Scott Gold writes...

'Healthy' Fast Food Eaters Mull the Salad, Buy the Fried

Companies like KFC know how to play to customers' cravings

(Newser) - KFC's grilled chicken giveaway may have been a bust, but the company actually got what it wanted—luring health-conscious eaters back to the franchise, argues Steve Almond in the Washington Post. The chicken chain's CEO appeared on Oprah to apologize for pulling the plug on the offer, yet "his...

Behind KFC's Marketing Meltdown

How does a TV ad blitz and an Oprah endorsement result in a brand nightmare?

(Newser) - How to engineer a marketing disaster: Make offer, rescind offer, turn away hungry customers. Kentucky Fried Chicken’s grilled-chicken promotion was to be the largest launch in the chain’s history but turned out to be a promotional nightmare, Advertising Age reports in a look at how a massive TV...

Economy Spurs Renewed Thai Protests

20,000 Thaksin supporters march on PM's office

(Newser) - More than 20,000 supporters of Thaksin Shinawatra surrounded the Thai prime minister's office today to demand the resignation of the government and new elections. The latest mass protest in Bangkok began shortly after the government of PM Abhisit Vejjajiva began doling out $55 checks to millions of Thais to...

PETA Fumes at KFC Offer of Statue to Cubs

(Newser) - The recent recovery of a statue of KFC’s Col. Sanders from a Japanese river is said to have ended a curse on a baseball team there. Which gave the company a clever idea: offer the effigy to the notably hexed Chicago Cubs, Deadspin reports. PETA strenuously objects. “If...

Col. Sanders Gives Hope to Baseball Fans

Recovery of statue from river may lift 'curse' on Japanese team

(Newser) - A statue of KFC founder Colonel Sanders tossed into a river in Osaka, Japan, over 2 decades ago has been recovered, possibly ending the "curse" that's widely believed to be shadowing the Hanshin Tigers baseball team, the Mainichi Daily News reports. Jubilant fans tore the mascot from its...

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