publicity stunt

(Newser) - Two men scaled the New York Times' 52-story headquarters today within hours of each other, the New York Post reports. Police identified the first as Alain Robert, a French climber known as Spiderman for scaling skyscrapers with minimal equipment. He unfurled a banner reading, “Global warming kills more people...

(Newser) - Kent Couch of Bend, OR, floated 193 miles at an average height of 11,000 feet  to La Grande, OR, in a lawn chair attached to 105 balloons. It took him almost 9 hours. He equipped himself with all the essential high-tech equipment to make the flight—a cell phone...