Super Bowl ads

(Newser) - Super Bowl advertisers scored big last night as the Giants-Patriots match-up pulled a record 97.5 million viewers, besting the 1996 high of 94.1 million. "You could argue this might have been a perfect game from an advertising perspective,'' said a marketing analyst—who noted that the...

(Newser) - There's probably supposed to be a game or something on tonight, but for legions of Americans, Super Bowl Sunday is all about the commercials. EW jumped in its way-back machine and dug up the 11 most memorable big-game distractions. They were:

• Cindy Crawford drinks a Pepsi (1992)
• The Ridley Scott-directed

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(Newser) - A TV spot during the actual Super Bowl is still advertising's crown jewel, but marketers are increasingly expanding to Internet news, video, search and social networking. The Web lets TV advertisers stretch their investments farther, reports the Wall Street Journal, while letting smaller players get in on the action without...

(Newser) - Advertisers are betting big to get their messages across during Sunday's Super Bowl, and the renewal of the annual competition for viewers' eyeballs is especially fierce this year because of the Writers Guild strike, reports the AP. With scripted shows in reruns, advertisers are feeling pressure to get the most...