marketing

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Time, CNN Top College Faves
 Time, CNN Top College Faves 
Dec 1, 2008 6:34 AM CST

Time, CNN Top College Faves

Annual marketing survey yields weightier results

(Newser) - College students took a break from beer pong to take stock of the world, a study of their favorite brands suggests. Time unseated Cosmopolitan as top magazine among the 1,000 students surveyed, while CNN.com bumped Perez Hilton off the list of top websites, Advertising Age reports. "World...

Google Quietly Conquers With Irresistible Apps

Columnist worries about being so tied to giant, but everything just works so well

(Newser) - Despite near-total lack of marketing, Google finds its way into Web lovers’ hearts with an irresistible bundle of applications. “Having grown up in the vapor trail of the ’60s, I learned to be wary of large, centralized organizations,” David Carr writes in the New York Times. “...

Jury: NFL Union Owes Retirees $28.1M

That includes $7.1M for leaving ex-players out of video games, cards

(Newser) - The NFL Players’ Association must pay $28.1 million to retired players after failing to properly market their images, a federal jury ruled yesterday. The union owes players $7.1 million in damages for leaving them out of video games, trading cards, and other sponsorship deals. Hall of Famer Herb...

Negative Ads Spread to Drive-Thru, Food Aisle

Tough economy forces brands to take pot shots at competitors

(Newser) - Perhaps inspired by politicians, marketers are stepping up the attacks in campaigns for consumers’ food dollars, the Wall Street Journal reports; complaints of misleading comparison ads are up 50% since last year. Hard times means marketers have to try harder to give consumers “a reason to buy you,”...

Put Your Virtual Tiger Up Against the Real Thing

Gamers get chance to face in-the-flesh stars in Xbox confrontation

(Newser) - Shaving giant Gillette has announced a partnership with Electronic Arts to sponsor an online gaming tournament where the prize will be competing against real-life sports stars, the Boston Globe reports. Tiger Woods, Roger Federer, and Derek Jeter are the celebrity champions, who will be challenged by players on the Xbox...

Terrible Toy Makeovers
 Terrible Toy Makeovers 
OPINION
Aug 23, 2008 11:35 AM CDT

Terrible Toy Makeovers

(Newser) - Toy companies keep reinventing our favorite childhood playthings, but the new versions almost never stack up. Babble lists 20 classic toys that didn't need facelifts:
  • Monopoly: Give us our thimble back! The game that taught us to handle money has become an ad for SpongeBob, American Idol and the like.
...

Microsoft's Answer to Apple Ads: Seinfeld

Comedian to front $300M campaign to counter stodgy image

(Newser) - So what's the deal with Microsoft ads? The company has enlisted Jerry Seinfeld to spearhead a new $300-million campaign, the Wall Street Journal reports, to try to shake the negative buzz about Vista, and the nerdy, feckless image projected by John Hodgeman in Apple's popular "Mac vs PC" ads....

Tastes Great or Less Filling? Old Ad Slogan Coming Back

(Newser) - Does it taste great, or is it less filling? Miller Lite drinkers can have it both ways, the Chicago Tribune reports: The beer’s 30-year-old slogan “Great taste, less filling” is being resurrected for a fall advertising campaign coming to a TV, radio, and store near you. Parent company...

Napa Valley Girl Makes Splash in French Wine Marketing

(Newser) - France’s wine business is stuck in the doldrums, as American wines (and their aggressive marketing campaigns) explode onto the scene. But one Napa Valley girl is working to change that, by introducing stodgy French vintners to the modern concept of marketing. “A lot of what I do is...

How Thunder 's Joke Hurts the Disabled
How Thunder's Joke Hurts
the Disabled
OPINION
Aug 16, 2008 7:09 PM CDT

How Thunder's Joke Hurts the Disabled

'Retard' a painful word for mother of daughter with Downs

(Newser) - Patricia E. Bauer suffers every time her Downs syndrome daughter hears the word "retard." When Bauer saw ads for Tropic Thunder, which jokes about retardation, they echoed every insult that her blond, blue-eyed daughter had endured for 24 years. After weeks of debate, Bauer remains stunned by ads...

New Purdue Grad Hits the Streets
New Purdue Grad Hits the Streets
Jul 31, 2008 5:56 PM CDT

New Purdue Grad Hits the Streets

Would-be ad man makes his pitch on Fort Wayne streetcorner

(Newser) - Rob Sedlmeyer needs a job, and he doesn't care who knows it. The May college grad wants a marketing or advertising gig, so he's marketing and advertising himself—at a Fort Wayne intersection. After applications scored him just two interviews and no job, he took to the streets. The “...

Crikey! Bindi Gets Her Own Doll
Crikey!
Bindi Gets
Her Own Doll
Jul 5, 2008 10:27 PM CDT

Crikey! Bindi Gets Her Own Doll

Crocodile Hunter's daughter continuing in dad's footsteps

(Newser) - Bindi Irwin isn't yet 10, but she's got her own TV show, an Emmy, and now, a doll in her image. An Ohio company is making 10-inch replicas of the young Australian star, the daughter of the late Crocodile Hunter Steve Irwin, the Cleveland Plain Dealer reports. Bindi inherited her...

Marketing Coup: Just Add Water
 Marketing Coup:
 Just Add Water 
Jun 30, 2008 10:01 AM CDT

Marketing Coup: Just Add Water

Consumers swallow claims of higher quality hook, line, and sinker

(Newser) - A commodity that's widely available practically free is also on sale for thousands of times the actual cost, repackaged as a luxury item. It's transported around the country and even across the world, generating untold volumes of CO2. It's water, of course. The Washington Post looks at a marketing effort...

Docs Pay Patients to Post Surgeries on YouTube

But critics worry that payoffs skew testimonials

(Newser) - When her doctor offered her a $100 discount to post her Lasek surgery on YouTube, Michelle Wilder was perplexed. “I was wondering, ‘Who wants to see my surgery?’” she says. But the money talked, and now you can see Wilder, and thousands of others, go under the...

Google Plans Service to Track Surfers' Activity

Plan would help companies target ads

(Newser) - A new Google service will track web users’ activity to help companies target ads, raising concerns about conflict of interest, the Wall Street Journal reports. The free tool will use server data to track hits, a plan that threatens current industry giants comScore and Nielsen Online. Those paid services employ...

Spam Thrives in Tough Times
Spam Thrives
in Tough Times
OPINION
Jun 17, 2008 8:34 PM CDT

Spam Thrives in Tough Times

Sales of the spongy stuff are on the rise—even though it's not cheaper than meat

(Newser) - Americans have gobbled up Spam for 71 years, despite Monty Python parodies and countless jokes about the spongy stuff. But Spam's sales have spiked 10% over the past 12 weeks, as the economy has gone sour and soaring gas prices have been gobbling up household income. In fact, it's no...

Is That a Commercial or a Game Show? Maybe Both

Advertisers creating their own TV programs

(Newser) - The days when a TV host would serve up a tasty bowl of Alpo or light up a Lucky Strike on-air and sing its praises are long gone, but in-show sponsorship may be making a comeback, the New York Times reports. Meow Mix will launch its own game show this...

Dissed by Vista, Businesses Return the Favor

Consumer-focused OS sports poor performance, big cost

(Newser) - Microsoft's strategy of marketing Vista to consumers has turned off its other core constituency, the Wall Street Journal reports: business. Certainly, technical issues and a fat price tag have decimated the number of companies planning to install it: Just 26% of IT departments say they expect to install Vista by...

Physicist: No, Cell Phones Can't Pop Corn

Far-fetched YouTube videos smell like viral marketing campaign

(Newser) - YouTube videos showing three people popping corn with their cell phones have taken the Internet by storm, but apparently aren’t for real, Wired reports: A physics professor says the feat just isn’t possible. Instead, the videos look like a viral marketing campaign. The phones seem to be the...

More Women Wield Smartphones
 More Women Wield
 Smartphones 
Jun 10, 2008 8:50 AM CDT

More Women Wield Smartphones

Female buyers doubled last year, as devices got cheaper, sleeker

(Newser) - More and more smartphones are going into female hands and pocketbooks, the New York Times reports, as women catch up with their male counterparts in adopting not only iPhones but BlackBerrys, Treos, and other models. The number of American women toting smartphones more than doubled last year, to 10.4...

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