marketing

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To Push Brand, Lacoste Sponsors ... Normal People

Nothing says 'premium brand' like Lacoste-clad waiters, right?

(Newser) - Some fashion companies sponsor celebrities. Others beg celebrities to stop wearing their clothing. Lacoste, of the famed crocodile logo, has taken a third tack: It's dressing normal people in its clothes. Waiters, busboys, and valets, specifically. Given, the brand has chosen to outfit the employees of some pretty posh...

Burger King to Depose the King

Fast food chain to jump on the fresh-and-healthy bandwagon

(Newser) - Burger King is planning a radical change in its advertising strategy that will end the surprisingly long reign of its creepy King mascot. The fast food chain is jumping on the trend of touting how fresh its food is—its latest campaign, launching this weekend, advertises its new guacamole-topped “...

Old Spice Guy-Fabio Showdown Looms

Fabio throws down gauntlet to Isaiah Mustafa

(Newser) - The Internet isn't big enough for two Old Spice guys, challenger Fabio says. The Italian muscleman has declared himself the new Old Spice guy on the brand's YouTube channel and challenged old Old Spice guy Isaiah Mustafa to an online duel, Mashable reports. Former NFL player Mustafa responded...

Milk Ads Target Men 'Living With PMS'

Sexist campaign won't boost milk sales, critics say

(Newser) - The ad agency behind the famous "Got Milk?" campaign has created a controversial follow-up focusing on premenstrual syndrome—and targeting men. The "Everything I Do Is Wrong" campaign trumpets research suggesting milk reduces PMS symptoms and asks: "Are you a man living with PMS?" Posters with slogans...

Ads of the Future: 'Intrusive,' 'Invasive'

Picture talking pill bottles and constant monitoring, writes Alex Poulos

(Newser) - If you think ads are inescapable now, just wait a few decades, writes Alex Poulos in the Boston Globe . Future generations will laugh at our primitive tech know-how; the question is “who will laugh last. And I’m afraid it won’t be the consumer,” he writes. Expect...

McDonald's: We're Not Ditching Ronald

CEO defends marketing, says clown is 'ambassador for good'

(Newser) - McDonald’s isn’t going to stop marketing to kids anytime soon if CEO Jim Skinner has anything to say about it. At the company’s annual meeting today, Skinner defended the practice and said parents should be able to decide for themselves whether McDonald’s is healthy enough. “...

Mark Bittman: FTC Junk Food Rules Not Tough Enough
 We Need Junk Food Laws, Not Suggestions
MARK BITTMAN
May 4, 2011 1:51 PM CDT

We Need Junk Food Laws, Not Suggestions

We need laws, not suggestions, argues Mark Bittman

(Newser) - The FTC’s new guidelines against marketing junk food to kids don’t go nearly far enough for Mark Bittman. “Instead of announcing, ‘We have guidelines you must follow,” the New York Times writer complains, “the FTC said, in effect, ‘We have voluntary guidelines we...

Starbucks' Latest Market: Starbucks Haters

Seattle's Best sticks brand name on middle-market brew

(Newser) - Starbucks is taking aim at a new demographic: those who avoid the brand at all costs. The chain is promoting a makeover for Seattle’s Best Coffee, a brand it acquired nearly a decade ago, in the hope that it will capture middle-market coffee drinkers. To that end, the subsidiary...

Diet Coke and Coke Now Top Pepsi

Coke now makes top 2 sodas in US

(Newser) - It's not just Coke vs. Pepsi anymore: Diet Coke's sales beat out Pepsi’s for the first time in history last year, crowning it America’s No. 2 soda, the Wall Street Journal reports. In 2009, both Diet Coke and Pepsi held just under 10% of the market. But while...

Pot Soda Bubbles Into Mainstream
 Pot Soda 
 Bubbles Into 
 Mainstream 
IN CASE YOU MISSED IT
Jan 29, 2011 11:53 AM CST

Pot Soda Bubbles Into Mainstream

Canna Cola looks for 'Snapple market' of THC snacks

(Newser) - Sure, there are marijuana soft drinks out there. But the world of "medibles"—snack products made with psychoactive doses of THC—is not that different from any other market in that it's not who does it first, but who does it best. And according to Clay Butler, the...

New Starbucks Logo: Critics Are Baffled
Starbucks' New Logo a
Grande Mistake?
OPINION roundup
Jan 6, 2011 12:04 PM CST

Starbucks' New Logo a Grande Mistake?

What's up with the total lack of words?

(Newser) - The new Starbucks logo is here: Is it a disaster of Gap logo proportions ? Not quite, but critics are still a bit baffled:
  • Why did they remove “those pesky words that say Starbucks Coffee?" wonders Meg Marco on the Consumerist . “Coffee, we assume, was the primary problem.
...

Our Food Labels Need to Tell Us the Bad News

...says a new report that wants calories, fat listed on the front of packages

(Newser) - It's time for food manufacturers to come clean about what's in their products, a new report on food labeling suggests. In addition to trumpeting the good (high fiber!) food labels should fess up to the bad ('high sodium!') on the front of the package, argue experts from the...

Twitter Credited With Killing Gap Logo
 Social Media Killed Gap's Logo 
OPINION
Oct 13, 2010 5:00 AM CDT

Social Media Killed Gap's Logo

Case shows why Twitter, Facebook matter

(Newser) - Who says social media don't matter? Malcolm Gladwell, the New Yorker's "big-haired, big-brained and big-mouthed columnist," may think Twitter is a silly fad, but the Gap logo case says otherwise, writes Shane Richmond for the Telegraph . The retailer recently abandoned its cheap-looking new logo after an outcry online....

Gap Abandons Logo Change



 Gap Abandons Logo Change 
Oct 12, 2010 5:55 AM CDT

Gap Abandons Logo Change

Retailer decides to stick with the classic

(Newser) - Gap is ditching that ugly new logo . Just one week after it unveiled the cheap-looking design, the retailer announced (on Facebook) that is has decided to stick with its classic white-on-navy look. "We've heard loud and clear that you don't like the new logo," the company said. "...

Bieber Launches ... Nail Polish Line

'One Less Lonely Girl' collection to hit Wal-Mart

(Newser) - Justin Bieber, mop-haired heartthrob and undisputed King of Twitter , is expanding his tween empire by launching his very own ... nail polish line. The ultra-glittery 'One Less Lonely Girl' collection by OPI will debut at Wal-Mart over the holidays and then spread like Bieber Fever to Target, Sears, and Ulta stores...

Gap's New Logo Looks Ridiculously Cheap
Gap's New Logo Looks Ridiculously Cheap
OPINION
Oct 8, 2010 12:57 PM CDT

Gap's New Logo Looks Ridiculously Cheap

This is an improvement?

(Newser) - The Gap rolled out a new logo this week with little fanfare. Unfortunately for the retailer, the response hasn't been so quiet. The biggest complaints seem to revolve around the use of Helvetica (yes, that hated font) lettering, and the decision to shrink the big navy box that used to...

Victoria's Secret Bag Makes Women Feel Sexy

Just carrying it around helps: study

(Newser) - Simply walking around with a Victoria's Secret bag can make women feel more sexy, according to a new study to be released in December. Deborah Roedder John, a marketing professor at the University of Minnesota's Carlson School of Management, conducted a series of experiments intended to assess people's self perception...

Budweiser Gives Out Free Beer
 Budweiser Gives Out Free Beer 
Sep 23, 2010 11:36 AM CDT

Budweiser Gives Out Free Beer

Anheuser-Busch-Inbev hopes to turn young drinkers on to flagging flagship

(Newser) - Anheuser-Busch Inbev plans to give out free Budweiser around the country next Wednesday, in a “national happy hour” promotion designed to reclaim the throne for the self-proclaimed “king of beers.” Details are still being worked out, but expect bars and restaurants to give out 6- to 12-ounce...

5 Ways to Market Mel's Next Movie
 5 Ways to 
 Market Mel's 
 Next Movie 
coming soon: 'the beaver'
Jul 21, 2010 10:13 AM CDT

5 Ways to Market Mel's Next Movie

None of which will work...

(Newser) - Jodie Foster made two mistakes with her latest directorial effort: She named it The Beaver, and she hired Mel Gibson to star in it. Summit Entertainment originally planned to release the movie, about a guy who goes crazy (sound familiar?) and befriends a beaver hand puppet, next year. Now that...

162 Videos in 2 Days: Old Spice Guy Goes Viral

How, and why, Isaiah Mustafa and team did it

(Newser) - The Old Spice “ man your man could smell like ” conquered the world with his hilarious commercials —and now he’s taken social media by storm, winning over everyone and everything from Perez Hilton to 4chan. He did it by gathering with a team of experts in Portland...

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