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Meditation App Made Hay Out of the Election

Silent ad amid the talking heads gives Calm a big boost in the App Store

(Newser) - There's not much to the ad. No sound, no visuals. Just a blue background and a few words. But after an overwhelming election campaign, the ad from the Calm meditation and mindfulness app feels like a soothing balm. And it's paying off. After the silent ad appeared during...

Trump Has a 'Very Simple' Request for Rupert Murdoch

Ex-prez wants media mogul to keep negative ads on him off Fox News until election

(Newser) - The GOP is seeing ample gains in voter registration , which is good news for Donald Trump, but the former president now plans to seek further help from Rupert Murdoch, with what Trump says is a "very simple" ask but NJ.com frames as "bizarre." Trump's pending...

New Harris Ad Specifically Trolls Mar-a-Lago

VP's campaign is paying for spot on Project 2025 to appear on Trump's home turf in Florida

(Newser) - "Donald Trump's back, and he's out for control—complete control. And he has a plan to get it." That's the gist of the latest political ad from the Kamala Harris campaign on her opponent for the Oval Office. Trump, whom she ties to Project 2025...

Media Ethics Experts Not Loving Ads From Harris Campaign

Some don't like that promos linking to articles give false impression of news groups supporting Harris

(Newser) - If you're not looking too closely, recent Kamala Harris ads may give the false impression that some leading news organizations are taking sides in the presidential campaign. The advertisements, which have turned up in Google search feeds, include links to legitimate news stories but feature—in words that appear...

Ad Featuring Young Girl Shown to Sex Offenders on Instagram

Meta disputes 'New York Times' test as a 'manufactured experience'

(Newser) - Instagram's algorithms are putting innocent photos of children in front of men with pedophilic tendencies, the New York Times reports, offering data from its own tests as evidence. The outlet began investigating after a maker of children's jewelry who paid to advertise her products to a mostly female...

Bumble Tries to Appeal to 'Frustrated' Customers, Has to Apologize

Dating app says sorry for billboards slamming celibacy

(Newser) - Dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online. On Monday, the company backtracked and apologized for billboards that bore the message "You know full well a vow of celibacy is not the answer," juxtaposed...

New Biden Ad Tackles Age Issue Head-On

Campaign spot touts president's age as an advantage, leaning into his experience

(Newser) - Let's be blunt: We know Joe Biden is up there in years, you know it, and most voters know it . Now, the 81-year-old president running for a second term is addressing the age issue head-on in a new ad meant to soothe concerns that he doesn't have the...

RFK Jr. Apologizes to His Family for Super Bowl Ad
RFK Jr. Apologizes
to His Family for
Super Bowl Ad
IN CASE YOU MISSED IT
Feb 17, 2024 4:30 PM CST

RFK Jr. Apologizes to His Family for Super Bowl Ad

Super PAC's spot supporting presidential candidate used imagery from JFK's 1960 campaign

(Newser) - One gauge of whether your Super Bowl ad was successful is what viewers are saying online about it, and by the reaction Sunday night, there was a good amount of side-eye on one promo supporting Robert F. Kennedy Jr. for president—including from Kennedy's family. The Hill reports that...

Dunkin' Merch Sold Out in 19 Minutes After Affleck Ad

Orange tracksuits worn by 'Air' actor and his fake boy band are apparently a coveted item

(Newser) - If you haven't had a chance yet to catch the Ben Affleck-Matt Damon-Jennifer Lopez-Tom Brady commercial for Dunkin' that aired on Super Bowl Sunday, everyone else made up for you. In fact, so many people were invested in the coffee and doughnut company's ad—which shows the three...

Some of the Best Super Bowl Ads, and a Letdown
Who Won the
Super Bowl Ad Wars?
Feb 12, 2024 10:00 AM CST

Who Won the Super Bowl Ad Wars?

Critics liked Ben Affleck, Christopher Walken spots; a 'Friends'-themed ad was deemed a 'letdown'

(Newser) - The Chiefs won the game, but who won the Super Bowl ad wars?
  • Twins: The USA Today Ad Meter contest gives a nod to the "Like a Good Neighbaaa" State Farm commercial featuring a Twins reunion of Arnold Schwarzenegger and Danny DeVito. Watch it here .
  • Walken: New York Times
...

The Buzziest Super Bowl Ads So Far
The Buzziest
Super Bowl
Ads So Far
Feb 7, 2024 12:00 PM CST

The Buzziest Super Bowl Ads So Far

The bazillion-dollar ad-palooza isn't waiting for the big game on Sunday

(Newser) - If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store. Many companies pre-release ads in hopes of recouping some of the reported $7 million that's the going rate for a 30-second spot by...

Super Bowl Ads Are Pricier Than Ever

It's around $7M for a 30-second spot this year

(Newser) - If you've ever wondered how much of a pretty penny gets forked over for the ads you see during the Super Bowl, allow us to lift that veil off: It's a lot. About $7 million for a 30-second TV commercial, according to a December report by Ad Age...

This City Wants Space Aliens to Come Visit

Coded message sent to TRAPPIST-1 solar system welcoming ETs to Lexington, Kentucky

(Newser) - If you've never visited Lexington, the Kentucky city wants your business—especially if you're from out of this world. That's why the Lexington Convention and Visitors Bureau (aka VisitLEX) beamed a message in October to the TRAPPIST-1 solar system, described by VisitLEX as "home to the...

Keeping Amazon Prime Video as You Know It Will Cost You

Streaming service will begin showing ads in movies, TV shows on Jan. 29, unless you pay up

(Newser) - We knew this day was coming , though we didn't know exactly when. Now, Amazon announces that its Prime Video service will start showing ads in its movies and TV shows beginning next month. The AP reports that the ad-infused content will kick off on Jan. 29, according to an...

Zara Said Ads Had 'Artistic Context.' Critics Disagreed

Detractors says ads with shrouded mannequins resemble dead Palestinians in Gaza

(Newser) - Retail clothing chain Zara says it has pulled images from an ad campaign featuring statues wrapped in white coverings after some said they resembled the shrouded bodies of murdered Palestinians. Users left tens of thousands of comments on the Spanish brand's Instagram page criticizing the images, while calls to...

Haley to Launch $10M Ad Blitz to Overtake DeSantis

Former UN ambassador plans TV, radio, and digital ads in Iowa, New Hampshire

(Newser) - Nikki Haley's presidential campaign will reserve $10 million in television, radio, and digital advertising across Iowa and New Hampshire beginning in the first week of December, a massive investment designed to give the former United Nations ambassador an advantage over Florida Gov. Ron DeSantis. Details of the advertising plans,...

Cheeky Ad Helps World Separate Sweden, Switzerland

No, they are not the same, as Visit Sweden so artfully explains

(Newser) - President Biden made headlines when he mixed up Sweden and Switzerland last year. But he's not the only one. Apparently the countries' "vaguely similar names and flags with crosses on them" have created quite the confusion, per Politico . In the last year, 85,000 US Google searches asked,...

Amazon Prime Caves, Will Run Ads on Films, Shows

Prime members who don't want such interruptions can fork over an extra $2.99 per month

(Newser) - Amazon Prime Video will include advertising during shows and movies starting early next year, joining other streaming services that have added different tiers of subscriptions. Members of Amazon Prime can pay $2.99 per month in the US to keep their service ad-free, the company said Friday, per the AP...

Ben & Jerry's Ditches Twitter Over 'Hate Speech.' It's Not Alone

'NYT' reports company has seen 59% drop in ad sales from previous year

(Newser) - Elon Musk seemed cautiously optimistic in April about Twitter's finances, telling the BBC that most of the social media platform's advertisers had returned and that it was "roughly breaking even." New stats tell a somewhat different story, with an internal presentation seen by the New York ...

More Twitter Safety Execs Flee Twitter
More Safety Execs
Flee Twitter
Jun 3, 2023 11:30 AM CDT

More Safety Execs Flee Twitter

AJ Brown, platform's head of brand safety and ad quality, steps down right after Ella Irwin

(Newser) - First Ella Irwin, Twitter's second head of trust and safety under Elon Musk, resigned earlier this week. Now, two more safety executives at the company are stepping away as well, leaving many wondering what this means for the platform's future with advertisers. Sources tell the Wall Street Journal ...

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