World | Hello Kitty Hello, China: Meet Japan's New Envoy Japan tabs pop icon to bring in visitors from China By Nick McMaster Posted May 19, 2008 8:00 PM CDT Copied Land, Infrastructure, Transport and Tourism Minister Tetsuzo Fuyushiba shakes hands with kimono-clad Hello Kitty as South Korean singer Younha looks on at his office in Tokyo Monday, May 19, 2008. (AP Photo/Koji Sasahara) Hello Kitty has been tapped as Japan’s cultural envoy to China, the AP reports. Japan’s ministry of tourism chose the über-popular icon to represent the country in its drive to attract 10 million annual visitors to the islands. Last year, tourists from China and Hong Kong made up 16.5% of Japan's 8.35 million overseas visitors. Read These Next Jimmy Fallon's pasta sauces are now kaput thanks to Epstein files. Kristi Noem won't like this Wall Street Journal exposé. It's not great news for our neighborhood Wendy's restaurants. Au pair struck a deal to walk free in murder case. She got 10 years. Report an error